Website Translation and Localization - SEO Texts, Site Content and Multilingual Pages

Website translation is not just moving text from one language into another. A website is the digital face of a business, so when it is carried into another language, what matters is not only translating the words but correctly preserving the content, the tone, the user experience, the SEO structure and the commercial goal. Website localization done right helps a business communicate with foreign-language customers, build trust and enter a new market.

Unlike an ordinary document translation, on a website the text sits in many different places: the home page, service pages, product descriptions, buttons, the menu, forms, notifications, the meta title, the meta description, URLs, the blog, the FAQ, checkout, email texts and other elements. Each of them has to be translated so that it sounds natural to the end user and the site's functionality is not broken.

What does website translation and localization include?

Website translation can cover only the visible texts, but full localization is much more. Professional localization takes into account the user's language, culture, search behaviour, text length, button placement, form texts, commercial tone and SEO elements. That is why, before the project starts, it is advisable to decide whether you need only a translation or full web localization.

Website translation or localization - what is the difference?

Website translation means carrying the text over into another language - for example, translating a Georgian text into English, Russian or Turkish. Localization is a deeper process: the text is adapted for users in a specific country, the tone changes, and where needed the phrases, CTAs, SEO headings, product descriptions and sometimes even the structure of the text itself are reworked.

For example, a service text written in Georgian may sound very good to a Georgian audience, while a word-for-word translation may be less convincing for an English-speaking user. During localization the text keeps its content but takes on the form that is natural, clear and commercially effective for users of that particular language.

SEO translation for websites

SEO translation is one of the most important parts of website localization. If you are adding another language to your site, translating the text alone is not enough. The meta title, meta description, H1, H2, URL slug, alt texts, internal links and section headings need to be properly adapted to the language in which users actually search for the service.

For example, a Georgian phrase may have a direct English translation, while users search for it on Google in a different form. That is why in SEO localization what matters is not mechanical translation but correctly carrying over the search intent. This is especially important for service pages, online shops, tourism sites, and medical, legal, financial and B2B websites.

Translation for WordPress, Shopify, Wix and other CMS platforms

Website texts may live in WordPress, Shopify, Wix, Webflow, a custom CMS or simply in HTML files. The working format depends on how the site is built and in what form you can send the texts. Sometimes the best way is to prepare the texts in a Word or Excel file, sometimes a CMS export, and sometimes working directly page by page.

For WordPress sites, the items usually translated are pages, posts, menu items, the title/meta fields of the SEO plugin, WooCommerce product descriptions and category texts. In the case of Shopify, what matters are product descriptions, collection pages, checkout texts, the shipping/return policy and email notifications. In Wix or other builders, the visible texts and the SEO settings often have to be carried over separately.

E-commerce website translation

Translating an online shop requires special attention, because the product description directly affects the customer's decision. In e-commerce content, what matters is not only rendering the product's technical characteristics accurately but also creating a text that sells, reads naturally and is clear to the customer.

We translate product titles, descriptions, characteristics, categories, filters, checkout texts, delivery and return terms, email notifications and the FAQ. If an online shop has many products, the texts can be processed in Excel or CSV format, which makes working on a large volume easier.

Translation of landing pages and sales pages

A landing page is different from an ordinary information page, because its goal is an action by the user: a call, filling in an application, an order, a registration or buying a product. That is why, when translating a landing page, the headings, benefit texts, CTA buttons, trust elements, the FAQ and the form texts are especially important.

When a landing page is localized, the text has to be short, clear, persuasive and natural for users in the specific market. A word-for-word translation often loses its selling power, so the text on such pages often needs adaptation, not just direct translation.

Translation of UI texts, buttons and menus

A website has many small texts that shape the user experience: buttons, error messages, form labels, the navigation menu, confirmation messages, pop-up texts, newsletter forms and other microcopy. These texts are short but very important, because they are exactly what users rely on to move around the site.

When translating UI texts, attention is paid to length as well. Some languages are longer than Georgian, some shorter. If a button text comes out too long, the design can break. That is why in localization what matters is not only the translation but also taking into account the size of the text and the context in which it is used.

Which languages do we translate websites into?

Websites can be translated and localized from Georgian into foreign languages and from foreign languages into Georgian. Website translation is most often requested into English, Russian, Turkish, German, French, Italian, Spanish, Polish, Czech, Ukrainian, Arabic and Chinese.

How do you order a website translation?

You can order a website translation online. First we need the link to the site or a file with the texts. If the site is already live, we can assess the number of pages, the volume of text and the SEO elements needed. If the site is still being prepared, you can send us texts prepared in Word, Excel, Google Docs, CSV, XML or another format.

How much does website translation cost?

The price of website translation depends on the number of pages, the volume of text, the target language, the number of SEO elements, the CMS format, the number of product descriptions, and whether only a translation or full localization is needed. A small landing page can be priced quickly, while a large site, an online shop or a multilingual project is priced individually.

To get an exact price, send us the link to the site or the texts. You can find general information on the prices page as well, but the final cost of website translation always depends on the actual volume of the project and the working format.

How long does a website translation take?

The turnaround depends on the number of pages and the volume of text. A single landing page or a few service pages can be ready within a short time, while a large corporate site, an e-commerce catalogue, a blog archive or a multilingual project takes longer.

If you are planning to launch the site by a specific date, write to us in advance. That way we can plan the work better and, where needed, split the project into stages: first the main pages, then the services, then the product descriptions, the blog and the SEO elements.

Why TARGMANEBI?

In website translation, what matters most is linguistic accuracy, commercial naturalness, carrying over the SEO elements correctly and preserving the user experience. TARGMANEBI works with web content and with legal, financial, medical, technical and official documents, so we can help you both with translating a simple site and with localizing a complex multilingual project.

• translation of websites, landing pages and SEO texts;
• handling of WordPress, Shopify, Wix and e-commerce content;
• localization of the title, meta description, H1/H2 and URL slugs;
• translation of product descriptions and categories;
• adaptation of UI texts, menus and buttons;
• online orders via WhatsApp or email;
• price and turnaround estimated in advance;
• Tbilisi, Batumi, Kutaisi and online service from all over Georgia.

Frequently asked questions