Website Translation and Localization in Georgia

Translation, localization and what your visitors actually need

Translating a website word for word produces a site that is technically in another language and commercially inert. Localization adapts the content to the market: the tone a Georgian hotel uses to reassure a German traveler differs from the tone it uses for a guest from Dubai; a price list needs the currency and payment methods the visitor expects; a call to action that works in Georgian may be too soft or too pushy in English; legal pages must reflect the consumer law of the market they address. We translate the words and adapt the message, and we tell you when a page should be rewritten rather than translated.

Localization also means deciding what not to translate. A Georgian company's news archive from 2015 rarely needs an Arabic version; the product pages, the booking flow, the contact page and the FAQ do. We audit the site with you before quoting, prioritize pages by their role in the customer journey, and quote the volume that actually matters.

Who localizes websites with us

Tourism is the largest source of website localization work in Georgia: hotels, guesthouses, tour operators, wine estates, ski resorts and transfer companies serving visitors from Europe, the Gulf, Israel, Russia, Ukraine, Kazakhstan, Turkey, India and China. Their sites need English as a baseline and then the languages of their actual bookings, with descriptions that sell rather than describe. Real estate developers and agencies in Tbilisi and Batumi localize project sites and listings for foreign buyers in English, Russian, Arabic and Hebrew. Clinics offering dental, cosmetic, eye and reproductive care localize treatment pages and pricing for medical tourists. Universities and language schools localize admissions content. Exporters of wine, mineral water, nuts and textiles localize B2B catalogs in Chinese, German and English.

In the other direction, foreign companies entering Georgia (retail chains, fintech and payment providers, telecom operators, banks, ride-hailing and delivery platforms, SaaS vendors serving Georgian businesses) localize their sites and apps into Georgian, where consumer expectations and, for some sectors, regulation require a Georgian interface. Georgian is a low-resource language for machine translation, and Georgian users notice the difference immediately, which is why these clients come to a bureau rather than relying on automated output.

SEO-aware translation: ranking in the target language

A page that ranks in Georgian has no guarantee of ranking in English or Russian, because the words people search for are not translations of each other. Before translating, we research the terms your customers use in the target language and market (a Russian-speaking traveler searches differently from a German one, and a UAE visitor differently from a British one), and we build the translated page around those terms: in the title tag, the H1, the meta description, the first paragraph, the image alt text and the URL slug. This is not keyword stuffing; it is choosing, among several correct translations, the one people actually type.

We localize the technical SEO elements that a translator working in a copied Word file never sees: page titles and meta descriptions within length limits, Open Graph and structured data text, internal anchor text, breadcrumb labels, and the slugs of translated URLs. We also advise on the structure of the multilingual site (subdirectories such as /en/ and /ru/, hreflang tags, language switcher behavior, canonical tags for translated pages), because a well-translated page that Google does not understand as an alternate of the original will compete with it instead of complementing it.

Working inside your CMS and files

The safest way to localize a site is to translate the content where it lives. For WordPress we work with WPML, Polylang or TranslatePress exports and imports; for Shopify with the translation export and the Translate and Adapt app; for Webflow with its localization features or CSV exports; for custom builds with XLIFF, JSON, PO, CSV or database exports. Strings keep their keys and placeholders, links are relocalized to the translated pages, and nothing is retyped into the CMS by hand. Where the client prefers, we can enter translations directly in the CMS with an editor account.

For web and mobile applications, we translate interface strings with attention to length constraints, plural forms (Georgian has its own rules), date, number and currency formats, and the context each string appears in; screenshots or a staging environment let the translator see the string in place. After launch, we review the live site in each language to catch truncation, untranslated fallbacks and layout problems, and we can retain the translation memory so that future updates, new products and blog posts are translated consistently and only the new text is charged.

Content, legal pages and ongoing updates

Marketing copy is translated by translators who write, and reviewed by a native editor so that headlines, slogans and calls to action sound like they were written for the market. Blog content and guides can be translated or, where the topic is market-specific, rewritten with the client's input. Product descriptions in large catalogs are translated with a glossary and translation memory so that attributes, sizes and materials are consistent across thousands of items. Legal pages (terms and conditions, privacy policy, cookie notice, returns and cancellation policy) are translated by our legal translation team, since they carry real obligations and often must reflect the law of the market addressed.

Websites change constantly, and we offer ongoing localization for clients who publish regularly: new pages, seasonal offers, product launches and news are sent as they are written and returned within agreed turnaround times, using the site's glossary and translation memory. Pricing is by word count for the initial localization and by volume for updates, with a discount for repeated content.

What to send for a website localization

Send the site URL, the target languages and markets, and tell us how the site is built and whether you can export content. Point out the pages that matter most (product, booking, pricing, contact) and any that should be excluded. Share brand guidelines, a glossary, existing translations and any keywords you already rank for, and tell us whether you want us to enter translations in the CMS or deliver files for import.